Designed for the long game.
Since 2001, we’ve helped category-defining companies in life sciences and technology turn complex products into world-class digital experiences.
Our Story
FreshForm was founded in San Diego, California in 2001 with a simple thesis: the best digital products are built at the intersection of design craft and engineering rigor. At a time when most agencies treated design as decoration, we believed it was the foundation of every successful product.
Over two decades, we’ve evolved from a web design studio into a specialized digital product design and enterprise web development agency. Our focus narrowed as our expertise deepened. Today we work exclusively with life sciences and technology companies where the stakes are high and the problems are genuinely complex.
We’ve designed diagnostic instrument interfaces used in clinical labs worldwide, built enterprise platforms that process billions in transactions, and created design systems that scale across organizations with thousands of employees. Every project has taught us something about the craft of making complex things feel simple.
We’re designers who understand business, and business leaders who think like designers.
Milestones
2001
Est. 01.01.01
2003
1st mobile product design
2004
1st Fortune 100 client
2009
1st award submission, 1st national award
2014
1st international award
2016
1st project with Dexcom
2020
1st international research project (Japan)
2026
25th Anniversary
Who We Are
A senior team that punches above its weight. No layers, no handoffs. The people you meet are the people who do the work and we leverage AI tools and team members in our workflow to exceed expectations.
Fresh Perspective
Our Principles
Keep it Real
Always be authentic in what you think, say, do, and in what you create for others.
Dig Deep
Embrace empathy and understand where people are coming from.
Cultivate Curiosity
The world belongs to those with an insatiable thirst to know. Ask more, assume less.
Proceed With Purpose
We solve problems that make life better by anticipating tomorrow, not just today.
Seek Excellence
Good is NOT good enough. Strive for unforgettable.
Embrace Your Creativity
We are ALL designers. Be inclusive of all ideas regardless of the origin.
Leverage Data
Data gives us the insights we need to make smarter decisions and realize better outcomes.
Embrace Technology
Technology enhances people’s lives and is most powerful when invisible.
Award-Winning Design Firm
Summit Creative Award
Trinity University Website
2014
WebAward
Dexcom Healthcare Professional Website
2017
Core77 Design Award
Dexcom G7 Mobile App
2023
Headquarters
San Diego, California
The majority of the team is based in San Diego, California, yet our work takes us everywhere. We partner with companies across the West Coast, the United States, and internationally, wherever the most interesting problems are. Our process is built for remote collaboration. Some of our best work has been done for teams we’ve never met in person.
