Playdom is one of the fastest growing social gaming companies on the planet. We began working with them when they were a small startup--but within one year, they experienced explosive growth and were acquired by Disney in July 2010. We worked closely with them to connect to their players, business partners and media while propelling the brand to the top of the social gaming industry.

Challenge.

Our objective was to establish a strong brand presence for Playdom as a parent corporation, while extending this presence into the entire and widely varied Playdom family of games, each with its unique personality and audience. Each game is a brand in and of itself, allowing us to develop targeted strategies that communicated to staff, business partners, the media the right people in the right ways at the right times.

Solution.

We engaged in a wide variety of interactive and online marketing efforts, from designing and developing a corporate online presence for Playdom, to individual email marketing campaigns for the games, including Mobsters, Sorority Life, Wild Ones, and TikiFarm. To promote the launch of Playdom’s very first iPhone application, we created a microsite for Mobsters iPhone. While reaching out to the game audiences, we also worked with Playdom on internal communication efforts from job listings to party invites, helping to develop a strong company from the inside out.

Result.

Playdom now boasts over 38 million monthly active users and growing, the #1 game on MySpace (Mobsters), and 3 of the top 4 social gaming applications. Their commitment to creating a strong brand presence and communicating directly with their players launched them to the next level in social gaming and set the bar for their competitors. In July 2010, Playdom was acquired for over $560 million by Disney—and everybody wins.

“The team at FreshForm brought an incredible amount of creativity and expertise to our projects. They played a critical role in developing the Playdom brand and helped us connect with a diverse audience of consumers, business partners and press.”
—Rachel Thomas, Former VP Marketing, Playdom

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Services.
Digital Strategy, Interactive Design, Online Marketing, Web Development

Technologies.
xHTML, CSS, JavaScript, Flash, Actionscript 3.0, XML, PHP, MySQL